Created by illustrator Wissam Hama of creative agency TEAM/Y&R in Dubai. This attention getting U.A.E advert features a take on the infamous Playboy bunny here recast as the word "LA" in arabic - meaning NO. This kind of play with graphics in Arabian design seems to be taking off more and more in recent years. It's an exciting development for the language and culture though some might take this message to be more fundamentalist than it is. U.A.E is overwhelmed by a fast growing non-Arabic community (especially in Dubai) and there is a desire from the natives for their culture to be maintained and respected. Underneath this ad is a message to avoid sexual enticement which is directly related to a campaign aimed at stopping a growing invasion of Eastern European prostitution in Dubai. Why I have posted this here is I feel this is clever and tasteful approach to dealing with the issue and it's not without a sense of humor. I'm also studying Arabic again so seeing this while re-learning how to write arabic letters made it's cleverness that bit more striking. Here is further visual examination of how the idea was developed -
Want to explore arabic graphics more ? A great online resource for extensive information on modern arabic graphics is the Khatt Foundation - Center for Arabic Typography
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